What is SEO and Why Should I Care? by Judi Hays
When people search for information online in the search engines (Google, Bing or the like), they go about it by typing in what we’re looking for into the search box. This is known as a keyword phrase. In order for your site to show up on the list of results, search engines use algorithms to determine relevance. When your website is optimized for search, it means you are showing up in the top ranking for a specific keyword phrase. To understand the purpose of SEO, it helps to understand how your site fits into the overall picture. This presentation will provide information on what SEO really is and why people who have websites need to care. During this presentation you will learn at least 12 tips you yourself can implement to help increase traffic to your website. You'll learn what factors affect your ranking and how to make improvements.
- Presentation Goals:
- Actionable tips to increase traffic to your website
- An understanding of what Google looks for in search results
- Tools to identify keywords relevant to your website
- Presenter Information:
Judi Radice Hays is founder and Digital Marketing Whisperer of Small Dog Digital, a NYC-based Digital Marketing Consultancy. She is a certified Social Media Manager and a certified Social Media ROI Specialist.
In addition to being a professional organizer, Judi offers training, digital assessments and search optimization for successful small-to medium sized businesses, emerging startups and entrepreneurs. Judi recently provided a series of social media training webinars to the Board of NAPOVC. This training series is now available exclusively to members of NAPOVC for a limited time. You can find out more about Judi at www.judihays.com