December 09, 2019
7:00 PM to 8:15 PM (Eastern)
 Add to Calendar

GoToWebinar (link will be sent closer to the meeting date)



Branding is psychologically powerful; a well-branded business has a much stronger chance of thriving and succeeding. 

This 75-minute session is ideal for productivity and organizing consultants who want to want to learn more about creating a brand or auditing their current business branding. 

The focus will be on:  - Attributes of iconic brands:  logos, shapes, symbols, colors, characters, personality, innovation, lifestyle, and community - Website mistakes organizers make when branding.

Prerequisite: please watch the series of six videos on YouTube: Branding + Marketing for Professional Organizers with Geralin Thomas

Start here: The Success Express

Branding for Professional Organizers

Marketing for Professional Organizers

Sales for Professional Organizers

Advertising for Professional Organizers

Public Relations for Professional Organizers


Upon completion of Geralin’s Grand Brand Plan,  attendees will be able to start auditing their brand to address deficiencies and inconsistencies.


Geralin Thomas started Metropolitan Organizing in 2003 in North Carolina. 

She’s a:- career coach for professional organizers - instructor for the National Association of Productivity and Organizing Professionals  - author of two books:   From Hoarding to Hope: Understanding Those Who Hoard and How to Help Them and   Decluttering Your Home: Tips, Techniques & Trade Secrets – which has been translated into six languages.  - and, she’s created a popular product for colleagues called, Terms of the Trade; glossaries containing hundreds of terms, acronyms, and abbreviations relevant to people in our industry. 

Geralin has appeared on TV shows related to time management and extreme decluttering +organizing including A&E’s Emmy-nominated TV show, Hoarders. 

She’s also done commercial work with brands like Office Depot, Glade, and Lysol. 

Geralin is often quoted in books and mainstream media and, if you’d like to learn more about Geralin you can visit her website, Metropolitan Organizing or search for "Geralin Thomas" on YouTube or your favorite social media platform.