Leveraging LinkedIn with Melanie DePaoli (Not CEU Qualifying)
LinkedIn is one of the greatest tools and social platforms for professional development and business growth. Yet most people are not using LinkedIn to its full potential. During this presentation, we will cover the elements for using LinkedIn successfully. Starting with an overview of the platform, and aspects you need to focus on, to setting your profile up for success.
Using LinkedIn, you will learn how to create that ultimate brand experience by:
- Having a profile that will engage and interest the people you want to attract
- Knowing the best ways to meet influential people, and your next client, and
- Adding to your credibility through the strategic use of LinkedIn
Melanie DePaoli, or Mel, as she is known by her clients and friends, works with companies and organizations to create a brand experience that leverages communication strategies, an organization's culture, branding, and marketing.
She has in-depth knowledge of how culture, branding and operations intersect to impact a company's bottom line and influence your community. By providing anecdotal and research-based information, unique to each client, she enables them to understand how subtle changes can be implemented to ensure your business's success.
Mel is an internationally recognized author of three books as well as a national speaker. She speaks on topics about brand experience, customer experience, company culture, and social media. Mel is the founder and president of Omicle, a brand experience firm and Brand or Culture coaching company, both based in Seattle, WA.